resume

• Serve as Marketing Director for a family of four commercial construction companies generating $150M+ in annual revenue, with offices across the Southeast.
• Manage a $500K+ annual marketing budget, overseeing spend across digital, print, out-of-home, social, and event channels.
• Collaborate with executive leadership to establish cohesive messaging and strategic vision across all business units.
• Establish and manage brand guidelines to ensure consistency across multiple offices, teams, and locations.
• Manage all social media channels, developing content strategy, overseeing scheduling, and growing audience engagement across platforms.
• Designed, built, and maintained company websites in WordPress, managing all updates, content, branding, and ongoing performance.
• Oversee all photography and video production, managing creative briefs, vendor relationships, and final asset delivery for use across marketing channels.
• Administer HubSpot CRM, ensuring marketing and sales teams are aligned on communications.
• Implement and manage processes for ordering branded materials and merchandise across multiple company locations.
• Plan and execute large-scale events, including a charity golf tournament that raised over $100,000 for local charities.
• Partner with the recruiting team to develop employer brand materials, job posting templates, and candidate-facing content.
• Support the safety team with design and production of compliance materials, signage, and internal communications across job sites.
• Collaborate with external vendors and agencies to oversee deliverables and maintain quality standards across all creative production.
• Created a digital pump catalog hosted on the company website — featuring an embedded job map, project showcase, and full product specifications — eliminating the need for printed materials.
• Launched and produced an employee newsletter, strengthening internal communications and company culture across the field and office teams.
• Manage SEO and paid search vendors, overseeing strategy, performance reporting, and alignment with broader marketing goals.
• Led full rebrand of Residential Concrete by Doggett, creating the company logo and complete brand identity system from the ground up.
• Supported expansion into new residential markets through targeted marketing materials, local messaging strategy, and brand awareness initiatives.

Creative Director of boutique agency focused on small business, governmental, and non-profits. Partnering with institutions to provide unique, high-quality marketing strategies and implementation.

• Management of multiple, simultaneous programs   
  • Event planning and execution, including onsite coordination expertise
  • Project management from conceptualization through delivery
  • Budgetary authority on campaigns with up to $250,000 in expenditures
  • Prowess in creation and growth of new media audiences with reach of up to 200,000
• Creative Development and Advertising
  • Development and implementation of brand identity
  • Collaboration with clients to turn concepts into reality, creating unique identities that are representative of a client’s beliefs and values 
  • Design and development of client websites, including e-commerce execution 
  • Creation of variety of marketing materials for an array of clients
  • Production and release of weekly podcasts
  • Execution of advertising buys and production of deliverables for print, out of home, social media, and digital marketing
  • Proficient in WordPress and Adobe Creative Suite (Photoshop, Illustrator and InDesign)
• Collaborating with clients to educate them on current best practices to achieve marketing goals
• Integration of volunteers into marketing campaigns
  • Conversion of client concepts and ideas into effectively designed, successful volunteer-based strategies  
  • Recruitment and maintenance of volunteer network relationships integral to achievement of event objectives

• Specialized in website visualization and creation, graphical design and projection, and amplification of client footprint through online communities and blogs
• Key contributor on roll-out of successful “Tobacco-Free Mecklenburg” governmental public health initiative, via maximizing impact and appeal of campaign’s marketing materials

• Played integral role across multiple responsibility areas:  created quotes and estimates for prospective future clients, administered company database, ran client billing platform
• Coordination of casting and booking for voice/engineering talent for studio jobs

• AI for Marketing – Professional Certification UNC Charlotte School of Professional Studies                                                            Issued Apr 2026
• Procore Certified: Project Manager (Quality & Safety) Procore Technologies                                                                                                Issued Mar 2026
• Google Analytics Certification Google                                                                                                                       Issued Feb 2026

• Tenure during time of managing leadership transition for organization
• Member of Education Committee, providing planning insights and assisting in design for future expansion of revenue-producing Charlotte Ballet Academy
• Led Parent Guild organization – grew annual performance merchandizing revenues to over $100,000 for first time in organizational history; leveraged personal relationships into an effective network of volunteers with a strategy connected to company’s leadership

Doggett hosts two annual golf tournaments, raising funds for local non-profits

• Designed all branding, including signage, apparel, and giveaways
• Implemented registration/fundraising platform and managed attendees and sponsors
• Managed event budgets of over $125,000 per year

Open Streets 704 is a city/county/nonprofit partnership which creates a one-day linear park out of public streets

• Original branding and design of all public-facing elements including website, signage, and print
• Managed Marketing budgets of up to $50,000 per year, assisted with overall program budget
• Regular meetings with City of Charlotte and Mecklenburg County Leadership
• Created systems for participating organizations to register for event
• Deployed platform for volunteers to register for jobs
• Event day coordination including managing photo and video crews, social media, and other support as needed
• Implemented post-event reporting for sponsors and partners to highlight areas of strength and improvement for future events

RunCharlotte owns Novant Health Charlotte Marathon as well as a supporting series of six local races

• Organize and manage sponsor agreements and deliverables including on-site activations, signage, mentions in newsletters/social, and volunteers
• Manage marketing budget
• Design, execute and implement social media strategy
• Design and send weekly newsletters as well as race-specific marketing emails.
• Set up and manage registration for all race entrants
• Direct team of volunteer ambassadors tasked with promoting races
• Developed a new website for event focusing on clear and easy-to-find answers to questions
• Manage Running Around Charlotte podcast – booking, production, and weekly release

Bike Charlotte is a City of Charlotte program celebrating all things cycling with a series of events spread over 17 days

• Original branding and design of all public-facing elements, including website and print
• Managed program budget for all marketing and related events
• Pivoted a program that was traditionally in-person to a completely online presence, including a database of local rides/events, and a series of educational videos
• Created systems for community members to submit events and promoted these events
• Design and procurement of swag, booking refreshments at events, and planning outdoor event spaces