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Melissa Brokaw Sorensen

Melissa Brokaw Sorensen

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about

Graphic design is my passion*

No, really. Sort of? For as long as I can remember, I’ve loved making things look nice and work efficiently. 

I’m not going to tell you how many times I had to upload files (via dial-up) to build my first hand-coded website, but I was determined to make all those interlaced .pngs work together. I built my first blog in Perl, just to see if I could. Since then, I’ve become proficient in WordPress, comfortable with CSS, and learned to make graphics (correctly!)

I’ve transformed a hobby into a marketing career – with all the expected skills that come along with it: strategic planning, managing budgets, and creating materials of all types. I have a deep love for working with brands that see marketing as a bit of an afterthought – and showing them the transformational power of storytelling.

But wait – there’s more! Whether it’s planning a perfect event, managing employee communications, designing a pitch deck, producing a weekly podcast (or three), or creating a suite of medals for a race series – I’ve probably done it.

Not to mention all the other things it takes to make a large event or small business run – like selecting and integrating software, staying up to date with AI trends, maintaining a tidy database, managing subcontractors, and selecting the perfect swag. 

I’m happily in-house in the AEC space, but still make time for some freelance work. I love working with emerging businesses and personal brands on design and web projects. I also have extensive experience with providing managed hosting and support for non-profits and PTAs.

Want to see more of what I’ve done? Here’s my resume!

* true story – before my design career, I had an office job that involved formatting documents for clients. Our logo was Bank Gothic. I was ordered to pair it with Papyrus. It’s a miracle I’m still here.

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